Who is John F McLennan? :: Essays Papers

Who is John F McLennan? John Ferguson McLennan was born on October 14, 1827. Although his life centered on a legal career he always had the desire to enter the academic world. McLennan studied law in Edinburgh, Scotland. He practiced under the Scottish bar until 1870. However, he was not a successful advocate of this profession because instead of studying and supporting the law he chose to argue over its conventions. This is shown by the fact that in 1868, he became the secretary of the Scottish Society for the amendment of the Law (Rivià ¨re). Primitive Marriage was published in 1865 and according to J.B. Tylor was a type of law book that had â€Å"the natural and immediate effect of losing him half his briefs (Rivià ¨re)." McLennan’s dissatisfaction for his chosen profession prompted him to apply for a professorship at Cambridge. His interest did not stop there and McLennan continued to interacted with those in the science community. His house became an informal meeting place of the academic co mmunity that discussed literary and scientific findings. Interestingly enough McLennan was not apart of the Ethnological Society of London which included notable figures of the time including Sir John Lubbock and E.B. Tylor. The main objective of the society was to inquire â€Å"into the distinguishing characteristics, physical and moral, of the varieties of mankind which inhabit or have inhabited the Earth; and to ascertain the causes of such characteristics (Burrows, 122).† McLennan’s feud with Lewis Henry Morgan became a topic of controversy in the 19th century. They meet in London in 1871 and initially became quite good friends. In fact Morgan knew of McLennan’s desire to enter the academic world and wrote to President of White of Cornell University encouraging him to give McLennan an academic appointment. Their relationship took a turn because of their disagreement over â€Å"the validity of their respective evolutionary frameworks, the nature of relationship terminologies, and the true meaning of exogamy and endogamy (Rivià ¨re).† McLennan’s dispute with Morgan masked the main adversary to his work, Sir Henry Maine. Maine’s Ancient Law promoted McLennan to place his own ideals in an evolutionary framework and at the same time disputed Maine’s patriarchal theory. Although Primitive Marriage is not an apparent attack on Maine’s theory, McLennan’s disagreement appears more strongly in his later works. McLennan used the comparative method as well as the universal belief of human nature to try to answer the question of marriage by capture.

Why Coal Is Not Bad

Coal was mined in this country before it was even a country. The first thirteen states appeared on a United States flag after coal mines appeared on our maps. Coal has helped power America for nearly 300 years and has been an essential part of the U. S economy since the turn of the century. It was the first fossil fuel used extensively by humans, and is still vitally important today, generating 39 percent of the world’s electricity, and 49 percent of U. S. electricity.Coal power, an established electricity source that provides a vast quantity of inexpensive, reliable power has become more important as the world is becoming more advanced. Modern life is unimaginable without electricity. It lights houses, buildings, streets, provides domestic and industrial heat, and powers most equipment used in homes, offices and machinery in factories. As you can tell, coal plays a vital role in electricity generation worldwide. Coal is a quick an easy thing to produce, transport and generate . With coal mines located in almost 70 different countries, it is not a problem for the supply and demand.Also, coal supplies in the United States are far more plentiful than domestic oil or natural gas; they account for 95 percent of the country's fossil fuel reserves and more than 60 percent of the world's fuel reserves. Not only that, but the United States has about 275 billion tons of recoverable coal, which could last us more than 250 years if we continue using coal at the same rate as we use it today. So here is the question. Why would you want to get rid of coal fired power plants that give people jobs, is easy to mine and is plentiful and inexpensive for the alternative which is inconsistent and costly?

Pillsbury Case Marketing

Mike Johnson Pillsbury Case Beth Gallant 1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business? As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market.Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has caused a miniscule growth of only one percent in the past three years. In order for Guillen to increase the penetration percent, he will need to reevaluate the â€Å"Kisses† commercial. The assessment of this advertisement revealed the lack of effectiveness for brand recognition and relevance. Introducing.Also, when reviewing the â€Å"Purchase Drivers In Canada As Compared To The US† it is apparent that consumers are concerned with the quality of the dough, the flavors offered, and the amount of cookies offered. Either Guillen is going to need to draw up a marketing plan that addresses these issues are alter the cookie in some way. Lastly, Guillen will have to conduct marketing research to understand the difference between Canadian and US markets. The â€Å"Kisses† commercial was adopted from the US and slightly changed for the Canadian market.Seeing as it failed to generate the projected annual growth of five to seven percent, there is a clear difference between the Canadian and US advertising markets. 2) What are consumer insights (in general)? What types of business challenges can benefit from consumer insights? How are these insights obtained? Consumer insight is when a marketer researches unid entified/unmet needs in the marketplace or a new/better way to satisfy an existing need. The job of the marketer is to analyze the information and capitalize on the identified need.There are two main types of research, quantitative and qualitative. Quantitative research revolves around the measurement and analysis of relationships between variables. Random sampling techniques, like questionnaires and surveys, provide marketers with results that can be generalized to a larger population. Qualitative research, on the other hand, takes on a more understanding and conceptual approach. Through focus groups, marketers can gather an in-depth understanding of consumer behavior.The most common type of research used at GMCC are the focus groups. Focus groups are where a small group of people have a moderated discussion about a marketing-oriented issue. The group then summarizes its opinions and eventually comes to a solution they find fit. Summarizing all of the opinions of the focus groups c an aid in new product development, brand messaging, and promotional campaigns. Another type of marketing research GMCC uses are concept tests. Concept tests are commonly used to improve new product development and develop brand messaging.Concept tests provide an image of the product, pricing information, instructions, and key benefits to a consumer in verbal or visual form. The consumer then quantitatively evaluates the product by stating their degree of purchase intent. Lastly, GMCC also performs creative testing in order to evaluate the effectiveness of ads. When an add is put through the creative test, they are being judged on their purchase intent, relevance, and brand linkage scores. Having a powerful add that influences the consumer can significantly increase brand recognition.This â€Å"Kisses† commercial that Pillsbury had launched in Canada did not meet its expectations due to the lack of creative testing. 3) Given the key learnings from the usage and attitude study on pp 6-7 of the case, what are the corresponding implications for what actions the team should take? (Format this into a chart of key learning, implication, action) Key Learning| Implication| Action| Scratch baking is the dominant method of baking cookies in Canada. In Canada, 56% bake only from scratch. In the US, use of refrigerated dough is the most popular baking method. The refrigerated dough market does not seem to have a strong presence in Canada. It seems as if people are either unaware of refrigerated dough or they just do not prefer it. | Either research how to make refrigerated dough more appealing to Canadian consumers or ignore the Canadian market and focus on the US market (since it has a stronger demand for refrigerated dough). | Top four purchase drivers are the same in both countries. Convenience and taste are at the top of both lists. The quality of the cookie dough is not valued as highly in Canada and kids have more of an influence in driving purchases. Clearly there is a big gap between the quality perception in Canada and the United States. Canadian consumers are implying that they want a higher quality product and a product that is more convenient for children. | Propose a marketing strategy that addresses the quality of the cookie or targets children. Since children have a stronger influence in Canadian markets than US markets, reaching out to them could increase brand recognition and sales. | Both users and lapsed users perceive refrigerated cookie dough as convenient.Lapsed agree that RBG cookies are convenient, but non-users do not rate them as convenient. | Lapsed and current users agree on convenience, leaving marketers to believe this is actually true. Non-users, however, are not receiving this message. Non-users in Canada are not as aware of the product as they should be. | Reaching out to non-users through ads and commercials can increase the convenience recognition for RBG cookies. If non-users considered the cookies convenien t they would be more likely to purchase them. | 4) Why did Guillen and his team conduct the in-home and discovery workshops?To find out what? Conducting a qualitative research was proposed in order to gain a better understanding of consumer perceptions, beliefs, and feelings towards RBG cookies. The usage and attitude study portrayed the differences between Canada and the United States, whereas this study will determine which aspects of the baking experience are most appealing to consumers. The ethnography study RBG conducted, In-home Immersions, sought to gain an in-depth understanding of personal motivations and actions towards a particular product. RBG entered the homes of two lapsed users and wo brand champions while the consumers were baking the good. During the visit, the marketers hoped to develop an understanding of the consumer-brand relationship, what surrounds it, the environment around it, and the bigger-picture influences. For example, RBG found out that when it came to feeding the family, the solutions had to be easy, quick, and pleasing to children. It also showed the sense of happiness that arises when baking occurs. Knowing this information could help propose the idea of implementing comfortable implications in future ads.The discovery workshop was similar to the ethnography study, except the study group consisted of 18-27 consumers working together. This comfortable environment allows consumers to discuss opportunities and criticize issues of the product. 6) What actions would you suggest that Guillen and his team take? a. What should their value proposition be? b. Which consumers should they target? Why? c. What should the brand messaging be? Guillen has numerous tough decisions ahead of him when proposing his new marketing strategy.However, Guillen conducted a multitudinous of studies to provide him some insight on what an appropriate solution would be. In terms of the product itself, there are many alterations that could be made. Children have more of an influence in Canadian markets than in US markets. Providing kid themed offerings could increase brand recognition and demand from children. Simple ideas such as adding famous cartoon characters or sports themes could sway a child to want RBG cookies. Also, adding new flavors/types of cookies could increase the width of customers.Providing healthier options, dietary restrictions (gluten free, low sodium), and new flavors would reach out to more consumers. Expanding new product development would also be benefit to brand recognition. Providing Pillsbury baking tools like cookie cutters, timers, oven mitts, and aprons would cause the experience of baking to be more enjoyable. Another recommendation to Guillen would be to re-new and strengthen relationships with consumers. In doing so, Guillen should stress the nostalgic and experiential aspect.Through the in-home study, it has been concluded that baking introduces a sense of happiness in the kitchen. Having this percepti on instilled in a consumers mind may persuade them to purchase the refrigerated dough for themselves or as a gift. Having a celebrity spokesperson influence consumers can have a positive impact as well. In previous commercials, RBG cookies solely relied on the Pillsbury doughboy. Although he is a very recognizable character, maybe the consumers do not find him as trustworthy as they would a celebrity.The celebrity could stress the easiness, convenience, and â€Å"homemade† feeling RBG cookies provide. In-store display and packaging also has a significant impact on the consumer. Having a brand portrayed in a positive way gives the consumer the feeling that he or she is making the right choice. Research showed that most purchases of refrigerated dough were out of impulse. Sales can simply increase by strategically placing the product to locations where consumers frequently buy on impulse. Increasing the visibility with the doughboy logo would have the consumers more likely thin king about the product.If the cookies are going to be strategically placed and visible, then they are going to need to have attractive packaging. Offering trial packages with three different flavors would also allow consumers to have the opportunity to try out new flavors. Offering different serving sizes and holiday themes also expands the horizon of consumer tastes and preferences. In the short run, investing in social media, advertisement, and a spokesperson is most beneficial action to take. It is a quick opportunity for consumers to be persuaded into purchasing the object.However, in the long run it would be most beneficial to introduce new product flavors and healthy and dietary restrictive options. By renewing and strengthening its relationship with existing and lapsed consumers, Pillsbury can increase household penetration. Changing the perception of the product in the minds of the consumer from food to family activity/gift can influence the non-users to sample the product. Lastly, acknowledging new 21st century dynamics of healthy lifestyles and smaller servings can appeal to new market segments and eventually increase sales.

Michelangelo Buonarroti Biography and Artwork

Michelangelo Buonarroti Biography and Artwork The Basics: Michelangelo Buonarroti was arguably the most famous artist of the High to Late Italian Renaissance, and inarguably one of the greatest artists of all time along with fellow Renaissance men Leonardo DiVinci and Raphael (Raffaello Sanzio). He considered himself a sculptor, primarily, but is equally well known for the paintings he was induced (grudgingly) to create. He was also an architect and an amateur poet. Early Life: Michelangelo was born on March 6, 1475, in Caprese (near Florence) in Tuscany. He was motherless by the age of six and fought long and hard with his father for permission to apprentice as an artist. At the age of 12, he began studying under Domenico Ghirlandajo, who was the most fashionable painter in Florence at the time. Fashionable, but extremely jealous of Michelangelos emerging talent. Ghirlandajo passed the lad off to be apprenticed to a sculptor named Bertoldo di Giovanni. Here Michelangelo found the work that became his true passion. His sculpture came to the attention of the most powerful family in Florence, the Medici, and he gained their patronage. His Art: Michelangelos output was, quite simply, stunning, in quality, quantity, and scale. His most famous statues include the 18-foot David (1501-1504) and the (1499), which were both completed before he turned 30. His other sculpture pieces included elaborately decorated tombs. He did not consider himself a painter, and (justifiably) complained throughout four straight years of the work, but Michelangelo created one of the greatest masterpieces of all time on the ceiling of the Sistine Chapel (1508-1512). Additionally, he painted The Last Judgement (1534-1541) on the altar wall of the same chapel many years later. Both frescoes helped Michelangelo earn the nickname Il Divino or The Divine One. As an old man, he was tapped by the Pope to complete the half-finished St. Peters Basilica in the Vatican. Not all of the plans he drew were utilized but, after his death, architects built the dome still in use today. His poetry was very personal and not as grand as his other works, yet is of great value to those who wish to know Michelangelo. Accounts of his life seem to portray Michelangelo as a prickly-tempered, mistrusting and lonely man, lacking in both interpersonal skills and confidence in his physical appearance. Perhaps that is why he created works of such heartbreaking beauty and heroism that they are still held in awe these many centuries later. Michelangelo died in Rome on February 18, 1564, at the age of 88. Famous Quote: Genius is eternal patience.

What is an Unreliable Narrator Definition and 6 Real Examples

What is an Unreliable Narrator Definition and 6 Real Examples What is an Unreliable Narrator: Definition and Examples In literature, an unreliable narrator is a character who tells a story with a lack of credibility. There are different types of unreliable narrators (more on that later), and the presence of one can be revealed to readers in varying ways - sometimes immediately, sometimes gradually, and sometimes later in the story when a plot twist leaves us wondering if we’ve maybe been a little too trusting.While the term â€Å"unreliable narrator† was first coined by literary critic Wayne C. Booth in his 1961 book, The Rhetoric of Fiction, it’s a literary device that writers have been putting to good use for much longer than the past 80 years. For example, "The Tell-Tale Heart" published by Edgar Allan Poe in 1843 utilizes this storytelling tool, as does Wuthering Heights, published in 1847.But wait, is any narrator really reliable?This discussion can lead us down a proverbial rabbit hole. In a sense, no, there aren’t any 100% completely reliable narrators. The  "Rashomon Effect† tells us that our subjective perceptions prohibit us from ever having a totally clear memory of past events. If each person subjectively remembers something that happened, how do we know who is right? "Indeed, many writers have used the Rashomon Effect to tell stories from multiple first-person perspectives - leaving readers to determine whose record is most believable." (Check out As I Lay Dying by William Faulkner for an example).For the purpose of this article, however, we will refer to narrators who are purposefully unreliable for a specific narrative function. How to write an unreliable narrator that has us on our toes and reading between the lines. Literary function of an unreliable narratorFiction that makes us question our own perceptions can be powerful. An unreliable narrator can create a lot of grey areas and blur the lines of reality, allowing us to come to our own conclusions.Fallible storytellers can also create tension by keeping readers on their toes - wondering if there’s more under the surface, and reading between the lines to decipher what that is. Unreliable  narrators can make for intriguing, complex characters: depending on the narrator’s motivation for clouding the truth, readers may also feel more compelled to keep reading to figure out why the narrator is hiding things.Finally, all unreliable narrators are first-person: they live in the world of the story and will have an inherent bias or perhaps even an agenda. While you may find an unreliable narrator who's written in the second-person or third-person point of view, this is generally rare.PRO-TIP: If you'd like to see the different point of views in action, check out this post that has 50+ point of view examples.Types of unreliable narratorsJust like trying to classify every type of character would be an endless pursuit, so is trying to list every type of unreliable narrator. That said, we've divided these questionable raconteurs into three general types to better understand how they work as a literary device.1) Deliberately Unreliable: Narrators who are aware of their deceptionThis type of narrator is intentionally lying to the reader because, well, they can. They have your attention, the point of view is theirs, and they’ll choose what to do with it, regardless of any â€Å"responsibility† they might have to the reader. (The film adaptation of Room, image: Universal Pictures)Forrest Gump by Winston Groom Forrest is another example of a narrator who’s not deliberately unreliable in order to pull the wool over the readers’ eyes or to â€Å"save face.† From the outset, we are aware that Forrest doesn’t comprehend things like the â€Å"average† person does, and we’re aware that we might not be able to take everything he says at face value. This is confirmed when Forrest begins detailing his life, which is peppered with stories about major events from history that he was apparently intimately involved in. We can’t be certain that he’s not telling the truth, but it would be quite the life if he is. Six examples of unreliable narrators and how to write your own fallible storyteller. An unreliable narrator breaks the conventional relationship of trust between a reader and a storyteller. However, the key is that you don’t want to shatter that trust entirely, because you’re likely to lose the reader. Ensure your unreliable narrator has a clear purpose for being unreliable, employ just enough mist around the narrator’s accounts to put question marks in our minds, give us the underlying sense that there’s more to the story, and you’ll be able to foster a connection between the reader and narrator that has the pages of your book flipping.Who are some of your favorite unreliable narrators from literature? Have you ever tried writing one yourself? Leave any thoughts or questions in the comments below!

Analysis of the TV Shows Friends and How I Met Your Mother Essay

Analysis of the TV Shows Friends and How I Met Your Mother - Essay Example As far as friendships go this group has it very tightly knit. They live the life in New York City and never seem to want for money even though they are rarely seen working. They seem to spend most of their time just hanging out together and sipping coffee, having the heart to heart talks or just getting into one sort of hijinks after another. Just as in the real world, these group of friends somehow end up dating one another and eventually, one or two they have highly successful hookups. However, that is not to say that the show takes relationships lightly because it is, after all, a comedy show. It was the way that they handled the seriousness of these relationships in a light manner that set this show apart from the others in their time slot. That is the characteristic that made the show and its characters special. Friends was a ground breaking show during its era. It had all the common characters from everyday life that the viewers could identify with. The men were comprised of the â€Å"looking for love† kind, the career women, the players, and the spaced out friends who are always good to hang out with when you need a good laugh. Everybody knew somebody who was exactly like Monica, Chandler, Rachel, or Joey. The show helped the term â€Å"extended family† and take it a whole new level. Friends showed everyone that family need not be confined solely to the relations based upon blood and direct DNA. They are the people that we connect with on a level that we would not even normally connect on with our own family.

Employee Relations - Voluntarism Essay Example | Topics and Well Written Essays - 1500 words

Employee Relations - Voluntarism - Essay Example In the United Kingdom, the basic areas of focus for the state have been on information dispersion and providing financial support and incentives for management action. (University of Bath, 2008) Now in the wake of numerous debates regarding the efficacy of the concept of indirect employee involvement and participation, voluntarism has not been promoted in certain cases in the United Kingdom. On the other hand, we see in some cases that the new trade union models are set to encourage voluntary cooperation. This essay is going to critically evaluate both scenarios with specific case studies. Nonunion employee representation (NER) and its independency from the governing authority typify the employee relations structure in the United Kingdom. (Kaufman et al, 2000:410) With the growth and development of service sectors in the country during the last 25 years or so, traditional industries became less operative, resulting in a steady decline in British union membership from 13 million in the early 1980s to 8 million in the late 1990s. Consequently, the need to introduce human relations and new wings of work organization was felt acutely as employers wanted to include dynamic business initiatives that would benefit both their interests as well as employee welfare. Looking into the context that preceded the provisions made in the 1999 Employee Relations Bill, one can clearly get an idea of the changing scenario in the late 1990s arising from the Trade Union Congress’ recommendation of a broad spectrum of individual and corporate rights at work into lawmaking. The concep t of voluntarism is not essentially circumscribed to state or legal interference in the union and management dealings, but should be expanded to take into consideration the relative freedom of employees and employers to improve the interrelationship. (Sisson, 1999) In relation with the thesis question, one might look into the fact